Hi. My name is Ari. What I was yesterday is not what I’m going to be tomorrow. I’m in the process of sorting out exactly what that means. What I know for sure is that I love photography. I also know that I don’t really care anymore what kind of photography I am personally involved with.
I’ve spent many years being paid to use my photography to promote other people–their art and their businesses, but mostly their passions. I think I’m done doing that.
The return on that particular investment of time and effort lacks a certain fulfillment many people don’t even realize is important until they reach middle age and time takes on several new dimensions of importance. Namely, we only have so much of it and how we use it should have meaning.
It’s time for me to start promoting my own passions. Don’t ask me what that means. I’m not ready to say, primarily because I don’t actually have that locked down.
What I know for sure is that I can’t continue to put the kind of effort it takes to build a business I don’t believe in. These days if you aren’t aggressively building your business you are aggressively losing. There’s no such thing as a stable market and you can’t count on anything being predictable, and certainly not reliable. To play that game you really have to believe in what you’re doing, or really love the game itself. I don’t, at least not for the type of work I’ve been doing. It’s just not viable on a personal level, which means it’s not going to be financially viable either.